![]() QUBE's owner, Warner-Amex Satellite Entertainment, eventually sold Nickelodeon, along with its sister networks MTV and VH1, to Viacom in 1986. The network was initially commercial-free and remained without advertising until 1984. The channel, now named Nickelodeon, launched to a new countrywide audience on April 1, 1979, with Pinwheel as its inaugural program. Pinwheel performed well with QUBE subscribers, and Horner sought to expand her program into a full channel on national television. QUBE's Channel C-3 aired Pinwheel, an educational show developed by Vivian Horner. The channel began life as a test broadcast on Decem as part of QUBE, an early cable television system broadcast locally in Columbus, Ohio. ![]() Its programming is primarily aimed at children aged under 18, along with a broader family audience through its program blocks. It is run by Paramount Global through its networks division's Kids and Family Group. Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children.
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